We represented the Jeweler’s Vigilance Committee (a trade organization that fights for integrity in jewelry marketing) who objected to trademark registration of “Karat Platinum”, for jewelry not full composed of platinum, and containing no gold. We collected extensive evidence (including formal consumer surveys) that the public views the word “Karat” only as a measure of gold, and hence that “Karat Platinum” for non gold jewelry is deceptive. After the applicant was informed of this evidence, it failed to respond to our motion to dismiss its answer. The United States Patent and Trademark Office granted FLG’s motion, and entered a default against any registration of the deceptive “Karat Platinum” mark. .