Jerry Markon
Staff Reporter
The Wall Street Journal
Eateries With Similar Names Come to Blows as Web Ads, Chains Spawn Confusion
In the fruit stands of the old city market in Omaha, Neb., where he worked as a child, Joe Monastero earned a nickname.
"Hey bananas, load the truck," the boss's son used to tell the seven-year-old boy. The name stuck
Half a century later, Mr. Monastero fulfilled a dream by opening a restaurant-bar and naming it Joe Banana's. Everything went fine until 1999 when another restaurant-bar opened six blocks away. Its name: Banana Joe's.